Dont Crack Under Pressure Is New TAG Heuer Brand Message

The initial Replica TAG Heuer Monaco ads for the new campaign will feature people such as Cristiano Ronaldo, Maria Sharapova, Steve McQueen, and Patrick Dempsey. This is a shift from Hollywood-style personalities to athletes (for the most part) �� which we anticipate to be a continuing trend moving forward for the brand. TAG Heuer is well-funded, and it is probably a positive thing that they are part of the LVMH group, as changing focus on products as well as a brand message is tough. One of the major reasons that Replica Tag Heuer Grand Carrera is able to offer lower-priced watches is reportedly greater availability of base movements from third-party suppliers such as ETA and Sellita. For the last several years ETA kept warning brands that they would lose the ability to purchase movements from the Swatch Group owned maker of Swiss movements once relied upon by many watch makers. Thus, TAG Heuer (and many other brands) invested heavily into producing their own movements. released its in-house made caliber 1887 automatic chronograph a few years ago and more recently announced the in-house made and designed Caliber 1969 (later renamed to the Caliber CH 80). It look less than a year after the debut of the highly anticipated CH 80 movements for TAG Heuer to quietly announce that they would hold off producing them for the foreseeable future. It seems as though it would be a most certain shame for TAG Heuer to abandon the CH 80 movements all together, and we anticipate they they are merely going to be delayed �C possibly for a few years. The production costs of making the caliber CH 80 are very high, and if TAG Heuer is able to simply purchase movements from ETA and Sellita, it makes a lot more economic sense for them in the short and middle term to do so, rather than produce movements in-house. Furthermore, the lower production costs allow them to produce lower price-point watches which is a major reason why they are able to shift their product focus as part of the branding shift. The good news is that consumers have been asking for TAG Heuer to once again offer compelling lower-priced watches in addition to their successful higher-end Carrera and Monaco collection timepieces. It is probably good news that brands are able to source movements from ETA and Sellita with more ease than they originally anticipated a few years ago, but that is probably best saved for another discussion. For now, what you need to know is that in addition to the new "Don't Crack Under Pressure" messaging campaign, TAG Heuer is likely to put more focus on lower-priced luxury watches which should be good news for many of the brand's historic fans as well as the market reach of LVMH. I also hope that TAG Heuer watches will not crack under pressure.