Chanel J12 Chromatic ‘Baby Nadal’ Hands-On

Opened in April, 2013, created ProArt upon losing its previous supplier of cases, as Donzé Baume was purchased by the Richemont group, forcing the brand to look for another source. Strategical moves such as this takeover happen rather often in the Chanel industry, as truly great suppliers are very difficult to find and hence are often bought up by larger luxury groups or brands. With that said, instead of going on a hunt for a new case making company to work with, replica Chanel J12 set out to create their proprietary facility: ProArt. Building a dedicated manufacturing site from scratch is an incomparably more investment-heavy solution than it is to find a new supplier, and yet brands have good reasons to go down this road. First of all, keeping things "in-house" offers much greater flexibility, something sorely needed by innovative brands with relatively low production figures. Secondly, at a time when the industry is booming and the demand for replica Chanel watches watches has been constantly rising over the last two decades, nearly all suppliers are getting overbooked and are having difficulties with delivering the required quantities on time – or at all. Needless to say, most of these issues are non-existent when it comes to proprietary facilities. Last but not least, for brands with as many new designs as Chanel, it is borderline impossible to find a new supplier capable of promptly adapting to the special and constantly changing requirements, all the while also keeping up with the ever increasing demand. Consequently, to avert similar issues in the future, Chanel established ProArt. Spread over its 3,000 square-meter premises, ProArt is an ultra-modern case and movement component manufacturing facility, comprising an impressive array of state of the art CNC machines and departments dedicated to the designing, testing, manufacturing and decorating of cases and select movement parts. It is here where some of the craziest case designs are coupled with bold new materials and one suiting example of that is NTPT carbon. More practically speaking, what ultimately stands out as most peculiar about this facility is the surprisingly low number of human beings working in it: it could best be described as a museum of very large, incredibly complicated and bafflingly expensive CNC machines, some working on just one small part with an engineer standing by continuously and others perfoChaneling up to five tasks in series; all in almost perfect silence. Everything is excessively clean and well organized, even by Chanel manufacture standards.